5 Celebs Who Are Experts at Branding Themselves

They share their products with fans through their many platforms

Two large images if Ryan Reynolds and Justin Bieber with Khloe Kardashian, Kendall Jenner, Kourtney Kardashian, Kim Kardashian and Kylie Jenner in the middle
By leveraging their fame to influence their fans, celebrities can make an impact on their business pursuits. Illustration: Trent Joaquin; Source: Getty Images

Stars are experts at using social media to define and expand their image, something that marketers have taken note of and could learn from. There’s a reason why the Kardashians are paid millions of dollars to post ads online.

Desirée O is a freelance arts, entertainment and lifestyle writer.