Q&A: Soccer Legend Christie Pearce on Why the Future of the Women's Game Looks So Bright

Olympic gold medalist and World Cup champ talks Lifetime's league sponsorship and more

Soccer star Christie Pearce knows a thing or two about winning. From 1997 until early this year, Pearce (formerly Rampone) was part of the legendary U.S. Women’s National Team that won three Olympic gold medals and two FIFA World Cup championships in addition to inspiring a generation of girls to play the increasingly popular sport and cheer on their newfound heroes. At the same time, Pearce rode the wave of women scoring major sponsorship deals, and currently counts Adidas, Jif, Smucker’s, Chevy and Sports Authority as partners.

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This story first appeared in the June 26, 2017, issue of Adweek magazine. Click here to subscribe.