How Mom Bloggers Helped Create Influencer Marketing

The evolution of a community

A need for an open and honest community is what initially drove mommy bloggers to seek each other out. Getty Images

It’s Women’s History Month, an annual recognition of the many women who have made contributions to history, culture and society, and I find myself thinking about the impact women have had in the marketing space, particularly in recent years with the rise of influencer marketing.

@SwayGroup Danielle Wiley is CEO of Sway Group.