There Have Been 17 Billion Video Chats on Messenger in 2017

Facebook’s messaging app shared its year in review

1.3 billion people and counting Facebook

Video chats doubled, emoji and GIF usage soared, conversations skyrocketed on holidays and group chats became mainstream.

That basically sums up the 2017 year in review for Facebook Messenger, and the application’s product management director, Sean Kelly, went into detail on each of those developments in a Newsroom post Wednesday.

There have been some 17 billion real-time video chats on Messenger thus far in 2017, doubling the total for the previous year. The group video chat feature debuted last December, and augmented reality features including masks, filters and Reactions were added in June.

On the visual messaging front, people shared more than 500 billion emojis on Messenger in 2017, or almost 1.7 billion every day. GIFs joined the party, as well, with 18 billion of them shared thus far this year. More than 11 billion Reactions have been shared since the feature launched on Messenger in March, up from a total of 2 billion reported in June.

More than 7 billion conversations have been taking place on Messenger every day this year, and an average of 260 million new conversation threads are started daily. Holidays tend to spark Messenger activity, as three of the year’s five most active days for chats on the app were New Year’s Day, Mother’s Day and Valentine’s Day.

Partially jump-started by the introduction of Mentions in June, group chats soared on Messenger in 2017, with 2.5 million new groups being created each day. David Cohen is editor of Adweek's Social Pro Daily.