Former Wells Fargo CMO Joins Nielsen As Chief Marketing and Communications Officer
Jamie Moldafsky will head up Nielsen's brand and product presence as the measurement firm evolves its TV metrics.
FS1 Meets Street Fighter as Skip Bayless and Shannon Sharpe Battle in Arcade-Themed Promo
Skip Bayless and Shannon Sharpe face off each morning on their FS1 talk show, Skip and Shannon: Undisputed, but now they have elevated their battle to a new—yet retro—level.
The 2020 Macy’s Thanksgiving Day Parade Will Have No Spectators—but Plenty of Advertisers
Between the Macy's Thanksgiving Day Parade and that evening's NFL game, NBC prepares for one of its biggest single-day ad revenue hauls of the year.
10 Things You Need to Know About Newsmax, the Surging Conservative News Network
Newsmax might not have been on your radar until its recent ratings uptick, so here are 10 things you need to know about the surging conservative news network.
Cable’s Holiday Marathon Programming Is Hotter Than Ever Due to the Pandemic
Cable's multi-month holiday marathons are even more coveted this year during the pandemic.
NBCUniversal Plans to More Than Double Ecommerce Retail Partners by Next Year
Shoppable gift guides rolling out this week mark another step into NBCUniversal's broader ecommerce ambitions.
Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift
Nielsen is adding addressable ad measurement to its national TV currency, incorporating data from 55 million smart TV and set-top box devices.
NBCUniversal and PayPal Set Shoppable Push as Holiday Season Ramps Up
NBCU's content partnership with PayPal and an always-on retail partner network adds to the media company's growing ecommerce business.
Legendary Jeopardy! Host Alex Trebek Dies at 80
Alex Trebek, the charismatic, quick-witted host of the hit game show Jeopardy! since 1984, died at home Sunday morning. He was 80.
Jacqueline Parkes, CMO of ViacomCBS’ Entertainment and Youth Group, Sets Exit
She'll leave the company by the end of the year.
ViacomCBS Touts Pluto TV Gains, Will Shutter a Smaller Streaming Service
CPMs were up in the low single digits during the upfronts, and the scatter market had high premiums.
Election Night Coverage Draws 56.9 Million Viewers Across 21 Networks
Fox News was the most-watched network, followed by CNN and MSNBC.
The Daily Show With Trevor Noah Sets Multiplatform Blitz for Election Night
The Daily Show With Trevor Noah's live late-night election special will be simulcast across seven cable networks and streamed on social.
No Matter Who Wins, the 2020 Election Has Been Great for Fox’s Bottom Line
Cable advertising revenues buoyed Fox Corp.'s quarterly earnings, while the company touted free streamer Tubi's continued growth.
How TV’s 2020 Election Night Coverage Will Look Different From 2016
TV news executives on how election night coverage will look different this year, and what they'll do if the presidential race isn't called on Tuesday night.