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Chris Rock on Joining Fargo and Avoiding ‘the Eddie Murphy Handbook’ for Black Comics

Chris Rock and Noah Hawley talk about making Season 4 of Fargo, which premieres Sunday.

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Paramount Network Plans Yet Another Rebrand and Name Change

Programming & Performance

The channel will be renamed to Paramount Movie Network next year.

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Remotely Produced Emmys Hit Another Record Ratings Low

The Emmys lost 25% of its audience from last year in the coveted adults 18-49 demo.

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HBO, Pop TV Win Top Awards at First-Ever Virtually Produced Emmys

Programming & Performance

Schitt's Creek, Watchmen and Succession won big at the first-ever virtually produced Emmys.

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Buyers Navigate Makeshift Broadcast Schedules to Set Their Fall TV Buys

The biggest shows aren’t ready, but advertisers need their Q4 impressions.

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Anything Really Could Happen at the First-Ever Virtual Emmys

The first-ever virtual ceremony, airing Sunday at 8 p.m. ET on ABC, looks to break out of the awards show mold.

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AMC Networks Continues Walking Dead Platform Expansion With Twitch Channel

A Walking Dead-dedicated Twitch channel, called TWDUniverse, will roll out Sunday, enabling fans to livestream original programming created exclusively for the platform.

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NBCU Moves Past Campaign Outcome Guarantees to Measure Marketers’ Total Investment Impact

NBCUniversal is taking performance-outcome guarantees to another level, introducing a new tool that gives brands the ability to understand the impact of their overall NBCU media spend on total sales, not just a single campaign.

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The Election Is a Horror Show in Full Frontal With Samantha Bee’s New Campaign

TBS' new campaign for Full Frontal With Samantha Bee's election coverage spoofs classic horror flicks.

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USA and Syfy Chief Chris McCumber Is Leaving NBCUniversal After 2 Decades

Chris McCumber, president of USA Network and Syfy, is exiting after nearly two decades at the company, he said today.

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Big Ten College Football Will Start Next Month After All, Boosting Fall TV Inventory

The Big Ten reversed course and will start its college football season next month, boosting fall TV inventory for marketers.

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Linear TV Ad Revenue, Muffled by Covid-19, Projected to Dip 16% in 2020

The second quarter of 2020 was national TV ad sales' worst quarter on record, according to Magna.

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HBO’s Watchmen Wins 4 TCA Awards, Including Program of the Year

Schitt’s Creek, Succession and The Last Dance were also honored.

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Showtime’s The Comey Rule Hopes to Join ‘National Conversation’ Ahead of Election

Showtime's The Comey Rule was initially going to air after the election, but an earlier debut allows for a "national conversation."

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The NFL Returns, Giving Struggling Networks a $5 Billion Ad Revenue Lifeline

The NFL kicks off its season tonight—and is throwing struggling networks an ad revenue lifeline that could be as much as $5 billion.

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