Many brands focus on attracting consumer attention, then fail to apply the same effort to talented employees. No matter how good a marketing campaign may be, a company will likely fail without a strong, loyal workforce. Many businesses have quickly learned that employees are important and have their own expectations of a company's benefits and its management's conduct. Adweek’s Personnel/HR/Career Management category reveals the mistakes and successes of companies working to improve employee relations and attract and retain top talent. Business leaders also share advice, discuss their roles and explore changes in the business mindset.

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Taco Bell’s Taylor Montgomery Reveals the Path From Social Media Manager to CMO

Taylor Montgomery's journey shows career progression isn't always linear.

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Casting the Right People Is an Overlooked Aspect of Marketing Success

Culture, heart and grit always matter more than experience.

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The Secret to Transforming Workplace Culture? Better Middle Managers

The leaders fostering agency talent are in need of more support and resources.

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The Unspoken Truth About CMO Churn

Lead marketers famously have the shortest tenure in the C-Suite. Here's why.

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Confronting Sexual Harassment at Cannes

While this goes on at every industry conference, the 'away from home,' 'drunken fun in the sun' element of Cannes makes it a breeding ground for this behavior.

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The Ad Industry Is Failing Caregivers. Here’s How It Can Do Better

Brands and agencies can help their people balance the competing demands of work and family.

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CMOs, Here’s How to Lead Your Companies Through Permanent Change

It involves doing what marketers do best: predicting what comes next.

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High-Performing B-to-Bs Are Tapping Employees as Frontline Brand Marketers

Understanding advocacy as a marketing function and leveraging it on LinkedIn.

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Meta Rescinds Some Full-Time Employment Offers in London

Recent graduates who were set to start in February were impacted.

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Meta Falls Off Glassdoor Best Places to Work 2023 List

Facebook’s parent company had been a mainstay since 2011.

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Starting a New Job? Act Like a JERK

Marketing demands courage. Here's how to feel it.

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REI Promises to Make Black Friday Store Closures Permanent

The retailer encourages staff to spend the time outside instead.

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How Agencies Can Open Doors for Rising Latinx Talent

Agencies must remove barriers to entry for Latinx talent and invest in industry fellowship programs.

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Equal Partnership? Why Companies Need to Ditch Maternity and Paternity Leave

It’s time for the industry to implement adequate and equitable parental leave.

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This Minnesota Agency Gave Employees a Mandatory College-Level Seminar on Race

Former University of Minnesota professor Dr. John Wright leads Media Bridge's anti-racism course.