REI Promises to Make Black Friday Store Closures Permanent

The retailer encourages staff to spend the time outside instead

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Retailers have gone back and forth on when to kick off their Black Friday sales in recent years, with the popular holiday shopping occasion beginning to encroach on Thanksgiving.

But outdoor retailer REI Co-op is now continuing its tradition of forgoing the occasion entirely, giving all of its employees the day off and encouraging them to spend time outside.

REI has kept stores closed on Black Friday since 2015, but recently announced it has turned the Opt Outside day into a permanent employee benefit.



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