Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
Retailers have gone back and forth on when to kick off their Black Friday sales in recent years, with the popular holiday shopping occasion beginning to encroach on Thanksgiving.
But outdoor retailer REI Co-op is now continuing its tradition of forgoing the occasion entirely, giving all of its employees the day off and encouraging them to spend time outside.
REI has kept stores closed on Black Friday since 2015, but recently announced it has turned the Opt Outside day into a permanent employee benefit.
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