Betsy Henning is the CEO and founder of AHA, an award-winning creative agency in Vancouver, Washington, that specializes in helping companies transform their brand marketing to meet the changing world in which we live.
It should be consistent with your company’s values and priorities.
In a world of social and political upheaval, it's important to take notes from industry predecessors.
Consumers have come to expect companies to show purpose.
Social, political, environmental and economic stances come into play.