Betsy Henning
Betsy Henning leads the Global Employee Engagement Practice at FINN Partners.
The Secret to Transforming Workplace Culture? Better Middle Managers
The leaders fostering agency talent are in need of more support and resources.
Finding a Purpose That Makes Sense for Your Brand
Brand Marketing
It should be consistent with your company’s values and priorities.
As Brands Become Increasingly Purpose-Driven, They Can Look to Nonprofits for Inspiration
Brand Marketing
In a world of social and political upheaval, it's important to take notes from industry predecessors.
Why Marketers and Corporate Responsibility Teams Need to Collaborate When Illustrating Brand Values
Agencies
Consumers have come to expect companies to show purpose.
How to Find the Corporate Partnership That Works Best With Your Brand
Brand Marketing
Social, political, environmental and economic stances come into play.