As Brands Become Increasingly Purpose-Driven, They Can Look to Nonprofits for Inspiration

In a world of social and political upheaval, it's important to take notes from industry predecessors

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

If one thing is clear in today’s climate of social and political upheaval, it’s that the expectations of brands and companies are changing. More than ever, people want companies to address some of the most challenging issues of our day. From space travel to ocean plastics, from free speech to public safety, companies are increasingly taking on responsibilities that were formerly the domain of government, NGOs and even 501(c)(3) nonprofit organizations.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in