Insider’s Paywall Pivot Hits Roadblock From Union Pushback
The pivot came as a response from Insider that some of its paywalled content failed to meaningfully convert readers to subscribers.
Quartz Drops Its Website Paywall in an Unorthodox About-Face
The majority of its content will now be free to access.
Walls Are Not the Only Solution to Addressability
For most digital businesses, they're not the best way to attract authenticated users.
How News Publishers Can Gain Paid Subscribers as Ad Spends Shrink
As people stay at home around the world during the COVID-19 pandemic, online traffic has surged. People are clicking through mobile and web news alerts at 43% higher rates than [...]
Top 5 Strategies to Generate Revenue without Ads
The writing has been on the wall for years. The decline of display advertising has been well documented in this publication and others. CPM rates for ads have fallen at [...]
It’s Time to Establish Value, Not Paywalls
An April report from the World Economic Forum, “Understanding Value in Media,” states that the proportion of people saying they would be willing to pay for media in the future is on [...]
Publishers Can Do Good by Doing Well: Collect Emails as You Drop Paywalls
We are in the midst of a national crisis, and once again, as crisis hits, the American public and its advertisers remember the service that true journalism plays in our [...]
5 Best Practices Media Companies Can Learn from European Publishers
With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European publishers that many North American media companies have yet to [...]
5 Ways to Gamify Your Website and Increase Reader Engagement
Increasing reader engagement is a top goal among digital publishers for many reasons. Google is known to rely on engagement factors such as time spent on site and bounce/click-through rates [...]
How Do You Sell Content to an Audience That Controls the Narrative?
Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through [...]
The Impact of Chrome 76: Why a Freemium Model Is the Future
It is often said “when one door closes, another opens.” And that is the scenario many subscription-dependent publishers find themselves in today. Publishers have long deployed metered paywalls allowing them [...]
Subscriber Yield Management Grows Long-Term Consumer Revenue
Companies with subscribers can apply different pricing across customers to a degree not possible in many industries because they have one-to-one relationships with each customer. This one-to-one communication enables personalization [...]
Publishers Are Missing the Point: Private Browsing Isn’t a Roadblock, It’s a Road Map
The publishing industry was up in arms over the summer when Google officially closed the loophole in its Chrome browser that allows website owners to detect whether a visitor has [...]
3 Ways Publishers Are Using AI to Meet Reader Expectations
Companies like Netflix, Amazon, and Spotify are raising the bar on consumer expectations for personalized experiences. These companies are using technologies like artificial intelligence (AI) to provide customized recommendations to [...]
Why Audience Ownership Helps You Control Your Margins
The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t [...]