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In a move counter to the prevailing trends toward reader revenue in the media industry, the global business publisher Quartz announced Thursday morning that it is removing the paywall from its website to focus more on driving members via its email newsletters.
This effectively reverses its May 2019 decision to grant unlimited access to its content only to paying members.
Visitors to the site will now be able to read the vast majority of Quartz reporting for free, including bespoke products like its field guides and essentials, though repeated visits will eventually prompt readers to register their email.
The membership program itself will continue, with its 25,000 members receiving exclusive access to two Quartz emails, The Forecast and Weekend Brief, which reach a combined audience of 21,000, according to the publisher.