Publishers Are Missing the Point: Private Browsing Isn’t a Roadblock, It’s a Road Map

The publishing industry was up in arms over the summer when Google officially closed the loophole in its Chrome browser that allows website owners to detect whether a visitor has enabled Incognito mode to view their site. The complaint? It effectively undermined publishers’ efforts to prevent readers from circumventing their paywalls as they could no longer ask a reader to disable the setting before allowing them to access content.