Cosmin Ene

Cosmin Ene is the founder and CEO of LaterPay, a payments and technology company with offices in the US and Germany. Under Cosmin’s leadership, LaterPay has become the monetization standard for local publishers in Germany with over 200 clients, and has expanded to the US market.

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The (Utterly Predictable) Decline of Advertising

Accounts

Publishers' advertising revenue has been threatened for well over a decade, so why weren’t they better prepared for the COVID-19 freefall? While many rightly acknowledged the need to focus on [...]

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It’s Time to Establish Value, Not Paywalls

Media

An April report from the World Economic Forum, “Understanding Value in Media,” states that the proportion of people saying they would be willing to pay for media in the future is on [...]

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8 Things to Remember When Monetizing Content

Publishing

With online ad revenues continuing to decline, publishers know they need to do something to generate new income, which has led the industry to focus on reader revenue generation. It's [...]

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How Do You Sell Content to an Audience That Controls the Narrative?

Media

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through [...]

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Publishers Are Missing the Point: Private Browsing Isn’t a Roadblock, It’s a Road Map

Media

The publishing industry was up in arms over the summer when Google officially closed the loophole in its Chrome browser that allows website owners to detect whether a visitor has [...]

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Rise of the Super Aggregator and the User-Centric Experience

Media

How do people really get their news today? They do a Google search. They go directly to the site of a publisher they know. They use a news aggregator and [...]

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How Micropayments Can Move Readers Through the Subscription Funnel

Media

This year – and perhaps for the first time – the topic of micropayments was front and center at the 2019 INMA Media Subscription Summit, where publishers discussed best practices [...]

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3 Lessons Publishers Can Learn from the TV and Music Industries

Media

This is an incredibly hectic, yet exciting, time for publishers. New platforms for distributing content are emerging and users’ behaviors are evolving. Media executives are being tasked with wading through [...]