It’s Time to Establish Value, Not Paywalls

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An April report from the World Economic Forum, “Understanding Value in Media,” states that the proportion of people saying they would be willing to pay for media in the future is on the rise. The WEF found that, for news, 53% of respondents said they would be willing to pay in the future, versus the 16% who pay today. Perhaps even more relevant for publishers, 35% of respondents agreed that they should be responsible for paying for – or funding access to – news.

This is highly encouraging for an industry that today finds itself in a full-blown crisis, hampered not only by the continued decline in traditional advertising revenues, but also by a series of blows caused by the COVID-19 coronavirus, including heavy staff layoffs.



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