It’s Time to Establish Value, Not Paywalls

An April report from the World Economic Forum, “Understanding Value in Media,” states that the proportion of people saying they would be willing to pay for media in the future is on the rise. The WEF found that, for news, 53% of respondents said they would be willing to pay in the future, versus the 16% who pay today. Perhaps even more relevant for publishers, 35% of respondents agreed that they should be responsible for paying for – or funding access to – news.

Cosmin Ene is the founder and CEO of LaterPay, a payments and technology company with offices in the US and Germany. Under Cosmin’s leadership, LaterPay has become the monetization standard for local publishers in Germany with over 200 clients, and has expanded to the US market.