How News Publishers Can Gain Paid Subscribers as Ad Spends Shrink

As people stay at home around the world during the COVID-19 pandemic, online traffic has surged. People are clicking through mobile and web news alerts at 43% higher rates than they were prior to the crisis, according to my company’s notifications platform, which is used by USA Today, the BBC, and The Wall Street Journal, among many other media outlets.

Mike Herrick is the svp of technology at Airship.