Every Brand Should Be Thinking Like A Wellness Brand
The past two years have called for consumers to take a closer look at well-being—brands need to help aid the journey.
Despite Vaccines, It’s Another Ho-Hum Holiday Season
This year's seasonal gatherings won't be like 2020—but they also won't resemble 2019.
Marketers Should Prepare for the Great Demographic Disruption
As the lifespan for the world's population gets longer, how do advertisers respond?
Do Americans Stop Buying From Companies With Striking Employees?
Worker actions have led some to call October 'Striketober'.
With No Third-Party Cookies, Brands Must Prioritize Martech
It's critical for companies to shift to a strategy centered around first-party data, says Bloomberg Media's Chris Marino.
To Rebrand for the Future, Florist Network FTD Looks to Its Past
The collective tapped creative agencies Base Design and RoAndCo for the refresh.
Ears, Lips, Face? Beauty Brand e.l.f. Becomes a Jeopardy Question
It was a cultural milestone and, of course, a marketing opportunity.
How An Engaged Community Keeps Peloton Pedaling Its Way to Success
Members are highly engaged online, whether on the Peloton platform or through social media channels, explains Jayvee Nava, VP of Community.
Walgreens Credit Card Rewards Customers ‘For How They Live’
The product is part of a broader push into financial services.
Brands Must Figure out Their Audio Identity, Says PepsiCo’s Gabe Alonso
Head of digital platforms and community, energy drinks, advises marketers to think about how their products sound to consumers
Data Privacy Is Marketing’s Biggest Challenge: Here’s Why That’s a Good Thing
Recent regulations across the world are forcing brands to get personal again.
Avocados From Mexico Names Ivonne Kinser Its New Marketing Head
Ana Ambrosi was promoted to the role of director of corporate communications.
Can a Foam Party Change the World? Sustainable Household Brand Method Hopes So
Across social media, a suite of stories filmed using iPhones will aim to capture events from a real foam party while social stickers have also been developed for users to [...]
4 Trends Marketers Should Watch for in a Post-Quarantine World
Adweek Innovators share predictions on how marketing will be different this year
TikTok and Spotify Team Up With Makeup Brand MAC Using AR to Inspire ‘Self-Love’
The MAC campaign will feature a TikTok AR lens featuring various lip colors for users to test.