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How Innovation Keeps Sunday Night Football the No. 1 Show on TV 

Deciding which innovations are effective with NBC and Flowcode 

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TV’s Role in Measuring DTC Success  

Leveraging TV to drive retention

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Why This New Zealand DIY Retail Campaign Resonated So Strongly

The Mitre 10 campaign came out on top of Kantar's Effectiveness Awards in the category for most effective television campaign.

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Brands Have Yet to Catch Up With the Workday Consumer

While the workday consumer develops, marketers struggle finding the right media mix for the persona, Forrester finds.

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This Convenience Chain Encourages You to Ditch Your Inhibitions With Hilarious Campaign

Convenience brand Sheetz and agency Joan ask consumers, 'Why the Sheetz Not?'

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Unilever Outlines Strategy Behind $68 Billion GSK Consumer Health Care Bid

The company has so far had three bids rejected as it aims to extend its offer in health, beauty and hygiene.

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Every Brand Should Be Thinking Like a Wellness Brand

The past two years have called for consumers to take a closer look at well-being—brands need to help aid the journey.

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Despite Vaccines, It’s Another Ho-Hum Holiday Season

This year's seasonal gatherings won't be like 2020—but they also won't resemble 2019.

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Marketers Should Prepare for the Great Demographic Disruption

As the lifespan for the world's population gets longer, how do advertisers respond?

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Do Americans Stop Buying From Companies With Striking Employees?

Worker actions have led some to call October 'Striketober'.

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With No Third-Party Cookies, Brands Must Prioritize Martech

It's critical for companies to shift to a strategy centered around first-party data, says Bloomberg Media's Chris Marino.

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To Rebrand for the Future, Florist Network FTD Looks to Its Past

The collective tapped creative agencies Base Design and RoAndCo for the refresh.

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Ears, Lips, Face? Beauty Brand e.l.f. Becomes a Jeopardy Question

It was a cultural milestone and, of course, a marketing opportunity.

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How An Engaged Community Keeps Peloton Pedaling Its Way to Success

Members are highly engaged online, whether on the Peloton platform or through social media channels, explains Jayvee Nava, VP of Community.

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Walgreens Credit Card Rewards Customers ‘For How They Live’

The product is part of a broader push into financial services.

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