How Innovation Keeps Sunday Night Football the No. 1 Show on TV
Deciding which innovations are effective with NBC and Flowcode
TV’s Role in Measuring DTC Success
Leveraging TV to drive retention
Why This New Zealand DIY Retail Campaign Resonated So Strongly
The Mitre 10 campaign came out on top of Kantar's Effectiveness Awards in the category for most effective television campaign.
Brands Have Yet to Catch Up With the Workday Consumer
While the workday consumer develops, marketers struggle finding the right media mix for the persona, Forrester finds.
This Convenience Chain Encourages You to Ditch Your Inhibitions With Hilarious Campaign
Convenience brand Sheetz and agency Joan ask consumers, 'Why the Sheetz Not?'
Unilever Outlines Strategy Behind $68 Billion GSK Consumer Health Care Bid
The company has so far had three bids rejected as it aims to extend its offer in health, beauty and hygiene.
Every Brand Should Be Thinking Like a Wellness Brand
The past two years have called for consumers to take a closer look at well-being—brands need to help aid the journey.
Despite Vaccines, It’s Another Ho-Hum Holiday Season
This year's seasonal gatherings won't be like 2020—but they also won't resemble 2019.
Marketers Should Prepare for the Great Demographic Disruption
As the lifespan for the world's population gets longer, how do advertisers respond?
Do Americans Stop Buying From Companies With Striking Employees?
Worker actions have led some to call October 'Striketober'.
With No Third-Party Cookies, Brands Must Prioritize Martech
It's critical for companies to shift to a strategy centered around first-party data, says Bloomberg Media's Chris Marino.
To Rebrand for the Future, Florist Network FTD Looks to Its Past
The collective tapped creative agencies Base Design and RoAndCo for the refresh.
Ears, Lips, Face? Beauty Brand e.l.f. Becomes a Jeopardy Question
It was a cultural milestone and, of course, a marketing opportunity.
How An Engaged Community Keeps Peloton Pedaling Its Way to Success
Members are highly engaged online, whether on the Peloton platform or through social media channels, explains Jayvee Nava, VP of Community.
Walgreens Credit Card Rewards Customers ‘For How They Live’
The product is part of a broader push into financial services.