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Despite Vaccines, It’s Another Ho-Hum Holiday Season

This year's seasonal gatherings won't be like 2020—but they also won't resemble 2019.

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Marketers Should Prepare for the Great Demographic Disruption

As the lifespan for the world's population gets longer, how do advertisers respond?

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Do Americans Stop Buying From Companies With Striking Employees?

Worker actions have led some to call October 'Striketober'.

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With No Third-Party Cookies, Brands Must Prioritize Martech

It's critical for companies to shift to a strategy centered around first-party data, says Bloomberg Media's Chris Marino.

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To Rebrand for the Future, Florist Network FTD Looks to Its Past

The collective tapped creative agencies Base Design and RoAndCo for the refresh.

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Ears, Lips, Face? Beauty Brand e.l.f. Becomes a Jeopardy Question

It was a cultural milestone and, of course, a marketing opportunity.

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How An Engaged Community Keeps Peloton Pedaling Its Way to Success

Members are highly engaged online, whether on the Peloton platform or through social media channels, explains Jayvee Nava, VP of Community.

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Walgreens Credit Card Rewards Customers ‘For How They Live’

The product is part of a broader push into financial services.

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Brands Must Figure out Their Audio Identity, Says PepsiCo’s Gabe Alonso

Head of digital platforms and community, energy drinks, advises marketers to think about how their products sound to consumers

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Data Privacy Is Marketing’s Biggest Challenge: Here’s Why That’s a Good Thing

Recent regulations across the world are forcing brands to get personal again.

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Avocados From Mexico Names Ivonne Kinser Its New Marketing Head

Ana Ambrosi was promoted to the role of director of corporate communications.

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Can a Foam Party Change the World? Sustainable Household Brand Method Hopes So

Across social media, a suite of stories filmed using iPhones will aim to capture events from a real foam party while social stickers have also been developed for users to [...]

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4 Trends Marketers Should Watch for in a Post-Quarantine World

Adweek Innovators share predictions on how marketing will be different this year

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TikTok and Spotify Team Up With Makeup Brand MAC Using AR to Inspire ‘Self-Love’

The MAC campaign will feature a TikTok AR lens featuring various lip colors for users to test.

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Tasty’s Licensing Partners Sold More Than $250 Million of Branded Merchandise in 2020

The food brand has partnered with General Mills for its latest release: dry meal kits.