Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
The business and culture publisher Insider has hit a roadblock in its plan to place more editorial content in front of its paywall, according to internal communications obtained by Adweek.
The strategy, first reported by Axios earlier this month, aimed to increase the amount of traffic the publisher generated through an internal reorganization. To do so, Insider planned to shift the work of roughly 60 reporters from behind its paywall to in front of it, though staff was not aware of the plan until it was announced publicly.