Subscriber Yield Management Grows Long-Term Consumer Revenue

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Companies with subscribers can apply different pricing across customers to a degree not possible in many industries because they have one-to-one relationships with each customer. This one-to-one communication enables personalization and customization of the relationship between customer and company across many dimensions, pricing included.

Other industries, such as consumer packaged goods, have prices that are observed by everyone in the market, and publishers also face this issue when they are acquiring new customers. Having multiple acquisition prices in the market may cause confusion or channel conflict, but renewal pricing can be done individually with each customer because the renewal price communication is not public.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in