Dennis Yuscavitch is a product and marketing executive with 15+ years of experience leading innovation and go-to-market strategies for top technology firms. Currently, Dennis is the Vice President of Global Product Marketing at Outbrain. Prior to Outbrain, Dennis held operational roles at Google (DoubleClick) and product, marketing and strategy roles with Experian Marketing Services (Hitwise), Resonate and Deutsche Bank, to name a few. Out of the office, he coaches youth soccer and basketball and writes regularly for Digital Content Next, covering all-things native advertising.
It is often said “when one door closes, another opens.” And that is the scenario many subscription-dependent publishers find themselves in today. Publishers have long deployed metered paywalls allowing them [...]