3 Ways Publishers Are Using AI to Meet Reader Expectations


Companies like Netflix, Amazon, and Spotify are raising the bar on consumer expectations for personalized experiences. These companies are using technologies like artificial intelligence (AI) to provide customized recommendations to subscribers and customers in real-time. Consumers have come to appreciate this approach and now expect other brands — including publishers — to cater to their individual preferences.

Responding to consumer expectations, publishers are embracing AI to tailor content to their readers across distribution channels with the aim of increasing audience engagement, growing readership, and boosting

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