Humana Appoints Spark Foundry as US Media Agency of Record
Health insurance provider Humana appointed Publics agency Spark Foundry as U.S. media agency of record, following a review.
Hershey Sends US Media Duties for Confectionary Brands to Horizon
The appointment concludes a six-month review led by ID Comms.
Global Increases Programmatic Inventory By Adding the London Underground and National Rail
The new additions mean the company now reaches 95 million people a week.
MDC Partners Taps S4 Capital’s Rebecca Routs to Lead Senior Client Relationships
Routs rejoins MDC after four years at Firewood.
How Brands and Agencies Are Navigating Relationships During—and Coming Out of—the Pandemic
Adweek partnered with Harris Poll to survey Mediaweek attendees on the latest industry trends.
Exclusive: Wavemaker Expands North American Leadership Team
The GroupM agency hired new data and analytics and new business leaders.
MediaCom Is Impossible Foods’ New Media Agency Partner
It's handling the brand's first national campaign as part of an open-ended assignment.
IPG Mediabrands Hires Global CFO From Charles Schwab
IPG Medibrands hires Marlene Pelage-Bates from Charles Schwab as global CFO.
New Media Agency Is Designed to Specifically Reach Diverse Audiences
United-X launches with California Milk Processing Board as an inaugural client.
TikTok Turns Its Content Creators Into Brand Advisers Through Deal With IPG Mediabrands
Also available through the partnership will be training, access to resources and advice on best practices, as well as research and media trial opportunities.
Exclusive: LinkedIn Names Dentsu’s iProspect as Paid Media Partner
iProspect will handle digital media strategy and buying across all of LinkedIn's global business units.
Media Agencies Are Embracing Data Ethics to Help Clients Do What’s Right, Not Just What’s Legal
Keep it cool, not creepy.
McDonald’s Sends Hispanic Media Strategy Business to Canvas, Lopez Negrete
The appointment follows a review conducted by Ebiquity.
S4 Capital’s MediaMonks Gains Allianz as New Client
MediaMonks has begun the search for a new global account lead.
GroupM Invests Further in DTC, Naming First Global Commerce Lead
Andrew Ruegger was promoted to the role.