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Humana Appoints Spark Foundry as US Media Agency of Record

Health insurance provider Humana appointed Publics agency Spark Foundry as U.S. media agency of record, following a review.

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Hershey Sends US Media Duties for Confectionary Brands to Horizon

Media Agencies

The appointment concludes a six-month review led by ID Comms.

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Global Increases Programmatic Inventory By Adding the London Underground and National Rail

The new additions mean the company now reaches 95 million people a week.

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How Brands and Agencies Are Navigating Relationships During—and Coming Out of—the Pandemic

Adweek partnered with Harris Poll to survey Mediaweek attendees on the latest industry trends.

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Exclusive: Wavemaker Expands North American Leadership Team

The GroupM agency hired new data and analytics and new business leaders.

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MediaCom Is Impossible Foods’ New Media Agency Partner

It's handling the brand's first national campaign as part of an open-ended assignment.

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IPG Mediabrands Hires Global CFO From Charles Schwab

IPG Medibrands hires Marlene Pelage-Bates from Charles Schwab as global CFO.

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New Media Agency Is Designed to Specifically Reach Diverse Audiences

United-X launches with California Milk Processing Board as an inaugural client.

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TikTok Turns Its Content Creators Into Brand Advisers Through Deal With IPG Mediabrands

Also available through the partnership will be training, access to resources and advice on best practices, as well as research and media trial opportunities.

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Exclusive: LinkedIn Names Dentsu’s iProspect as Paid Media Partner

iProspect will handle digital media strategy and buying across all of LinkedIn's global business units.

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McDonald’s Sends Hispanic Media Strategy Business to Canvas, Lopez Negrete

The appointment follows a review conducted by Ebiquity.

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S4 Capital’s MediaMonks Gains Allianz as New Client

MediaMonks has begun the search for a new global account lead.

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GroupM Invests Further in DTC, Naming First Global Commerce Lead

Andrew Ruegger was promoted to the role.