This ‘Phygital’ Experience Shows How to Do a Scavenger Hunt in Quarantine
For a U.S. 5G launch, T-Mobile and OnePlus task fans to find three real pop-up stores in remote locations.
Black Barbershops and Salons Are a Marketing Opportunity Hiding in Plain Sight
Black-owned salons and barbershops have an audience of over 100 million, creating a powerful, authentic platform.
Bustle’s Virtual Shopping Event Might Fill the Holiday Pop-Up Void This Season
The 21-day experience aims to gamify purchasing products from 7 advertisers.
Creative Agency Compound Joins Forces With Experiential Studio Helo
The partnership aims to combine talents to craft culturally relevant brand experiences.
A Suspenseful Barista Class? How HBO Max Is Promoting The Flight Attendant
HBO Max surprised guests during a virtual coffee-making experience.
Dropbox and The Infatuation Want to Elevate the Work-From-Home Lunch
Program aims to mix up routines and support restaurants in three cities.
This Instagram Account Recruiting for a Moon Mission Is Actually a Showtime Stunt
Network promotes comedy series Moonbase 8 with an in-world, interactive social campaign.
With Football Fans Stuck at Home, Corona Brings the Tailgate Party to Them
Beer brand delivers game day energy with a beach-themed celebration in a box.
Inside Netflix and Brooklyn Museum’s Royal Virtual Costume Exhibit
Interactive tour showcases designs from The Crown Season 4 and The Queen's Gambit.
Apartment Therapy and Kitchn Bring Thanksgiving Food Fest to Instagram
The media brands see an appetite for virtual events and holiday content.
Wendy’s Invites Consumers to Escape a Spooky Halloween Drive-Thru
Brand launches three-day contactless stunt in Los Angeles.
These 6 Brands Are Reinventing Trick-or-Treating This Halloween
Finding creative ways to reach consumers safely during the pandemic.
Samsung Transforms 18th Century House Into Spooky Halloween Haunt Using Hi-Tech Projection
Stunt by British PR firm saw building transformed into Halloween show backdrop.
Beer Brand Will Take Over Dracula’s Transylvania Castle This Halloween
Heineken-owned beer brand Desperados is taking over the creepy venue for a virtual event.
Hulu’s Bad Hair Campaign Boosts Black-Owned Brands With An ‘80s Nod
Colorful influencer kits feature products that tie into Justin Simien’s new horror-comedy film.