Blockchain technology has changed the way many individuals and entities communicate. The technology is essentially a digital source of information maintained by secure computer servers, deterring hackers and cybercriminals from accessing or stealing the information. Blockchain is critical for crypto transactions, but it has numerous applications in other industries as well, including the advertising industry. In this category, Adweek has gathered content that discusses how blockchain technology affects big brands and how they have leveraged the technology for future endeavors.

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What’s a WAGMI? A Marketer’s Guide to the Language of Web3

To enter Web3 communities, brands must understand the slang, platforms, content and trust that power them.

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Instagram Begins Testing NFT Sharing

A “handful” of U.S. creators will gain access this week.

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How Fireblocks’ Marketing Chief Addresses the Crypto Gender Employment Gap

This woman aims to break the gender hiring gap in crypto.

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The Crypto Bowl: Did the Big Game Give Crypto Exchanges a Boost 1 Month Out?

Data behind whether FTX, eToro, Coinbase and Crypto.com's spots had staying power.

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This Woman Is Merging Entertainment and Web3, Despite the ‘Dude-Bro’ Crypto World

6th Wall CEO Lindsey McInerney is not afraid to ask the hard questions.

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Crypto.com, Snap Create AR Lens Based on Super Bowl Spot With LeBron James

Snapchatters can explore the NBA superstar’s virtual 2003 bedroom.

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Twitter Adds New Payment Options to Its Tips Feature

Users can now add an Ethereum address.

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Twitter Goes on NFT Shopping Spree

The social network scoops up more than one-dozen submissions from artists.

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Cameo Enters the Web3 and NFT Realm With Cameo Pass

NFTs from Burnt Toast, Vinnie Hager, Luke McGarry will be available to mint starting Feb. 17.

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UK Government the Latest to Strengthen Crypto Ad Promotions

The UK follows a recent increase in regulation by Spain and Singapore on the sector

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Bloomberg Media Reaches Global Multiyear Renewal of Twitter Content Partnership

Several new projects were detailed for its @Crypto handle.

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Spain and Singapore Tighten Cryptocurrency Promotion Rules

Spain has introduced new ad measures while Singapore has banned such communications to the public.

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How One Retailer Used NFTs to Challenge Luxury Fashion Norms

Dutch e-commerce brand Winkelstraat.nl created the first wearable NFT to challenge luxury fashion norms