How Google’s Cryptocurrency Ban Rollbacks Are a Positive Sign for the Industry

It'll become an important part of marketing down the line.

As Blockchain Falls Short of Expectations, Advertisers Look to Ad Tech for Solutions Instead

The needed tools may already be at marketers' disposal.

MediaMath Promises 100% Viewable, Fraud-Free Impressions Across Mobile, Online and OOH

The DSP released a beta version of its Guaranteed Viewable Market today.

What Blockchain Will Mean for Advertisers and Publishers

Defining what it is and what it can do.

Pras Michel Wants His Blockchain-Powered Phone to Help Users Own Their Data

The Fugees co-founder is getting ready for the Blacture M1, expected later this year.

Blockchain Isn’t Just a Buzzword Anymore. How Advertisers Are Testing Its Applications

Dunkin', American Express, Anheuser-Busch InBev among companies adopting the tech.

Walmart Is Putting Lettuce on the Blockchain

Its Food Traceability Initiative seeks to enhance food safety.

How to Overcome Obstacles and Create Winning Ad-Tech Blockchains

It isn't something that will develop over the span of a few days.

Blockchain and Other Emerging Tech Aren’t Going to Save Advertising

Marketers need to stop using them as a Band-Aid to problems.

Blockchain, Explained

Will the technology be media's savior?