Instagram Begins Testing NFT Sharing

A 'handful' of U.S. creators will gain access this week

Join ADWEEK for the first-annual Brand Play: Sports Marketing Summit, on May 9 in NYC or virtually. We’ll explore the new sports events, platforms, fan insights and cultural impacts that can unlock exciting wins for marketers. Register.

Nonfungible tokens are coming to Instagram.

Head of Instagram Adam Mosseri said in a post on the platform that “a handful” of collectors and creators in the U.S. will be able to share NFTs on Instagram starting this week, adding that no fees will be associated with posting or sharing digital collectibles.

Meta CEO Mark Zuckerberg added in a Facebook post that similar functionality will soon come to Facebook, along with augmented reality NFTs on Instagram Stories via Spark AR.

Meta said collectors and creators in its test group will be able to post NFTs that they created or own on Instagram by linking third-party digital wallets in-application, and NFTs displayed on the app will receive a special shimmer visual treatment, with the content attributed to both the creator and owner of the NFT.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in