Recess, a CBD Beverage, Created a ‘Guide to Re-entering Society’
The zine-inspired publication offers tips on post-pandemic dating and more.
These Ads Don’t Tell You What They’re Selling, and Business Is Booming
How Smarty Plants is cleverly sidestepping cannabis ad restrictions while building a brand.
Ryan Reynolds’ Father’s Day Creation for Aviation Gin Is ‘The Vasectomy’
Squeeze those lemons for a cocktail 'as refreshing as fatherhood.'
Corona Employs AR to Show How Plastic Is Destroying Oceans and Beaches
Corona's Plastic Reality is the latest initiative from the brand as it becomes plastic net zero.
Curaleaf and Scary Mommy Team Up to Break Down Stigmas Around Cannabis and Parenting
Cobranded content hub 'Cannabis Like a Mother' aims to bust stereotypes.
Big Wave Surfer Kelly Slater Joins Kona Brewing for the Brand’s Longest-Running Campaign
In addition to starring in the ad spot, Kelly Slater will join Kona Brewing Co. in a campaign to promote ocean conservation.
Molson Coors Wants Its First U.K. Hard Seltzer to ‘Burst Onto the Seltzer Stage’
A new $7 million campaign by Havas London showcases the liberation of movement.
Anheuser-Busch Captures the Joy of Reconnecting Post-Lockdown in Aspirational Ad
The ad keeps narration to a minimum, instead choosing to emphasize the aspirational message behind the initiative.
Booze-Free Spirits Are Going Mainstream as Nightlife Takes on a ‘Conscious’ Vibe
With huge growth and emerging brands, it's a 'Wild West'—without the bar fights and hangovers.
Miller Lite and New Balance Father’s Day Collaboration Gives Dad a Sneaker for His Beer
Created by DDB, the limited-edition Shoezie is designed to keep a drink cold and comfy.
Elizabeth Banks, Houseguest From Hell, Stars in New Ad for Luxe Canned Wine Brand
Hollywood multi-hyphenate co-owns female-founded Archer Roose, launching its biggest marketing to date from Colossus.
Bruno Mars Directs, Stars in Ad Campaign for His Premium Rum Brand, SelvaRey
Throwback spot also features frequent collaborator and fellow spirits entrepreneur Anderson .Paak.
At Michelob Ultra’s Summer School, You Can Bring a Case of Beer to Class
In this classroom, students and teachers are encouraged to sip on some brews.
Corona Commits to Protecting the Beaches With a Newly Announced Sustainability Program
The beer brand pledges to clean 100 beaches over the next four years.
Listen to This Summer’s Sonic Branding Mini-Album ‘Now That’s What I Call CBD Volume 10’
Digital agency Zero composed a soundtrack to set CBD startup Enjjoy apart from the pack.