The CBD Industry Just Shed 1,000 Brands. Here’s Why Analysts Still See Strong Growth Ahead
Thanks to acquisitions, innovations and celebrity involvement, the category continues to expand.
Travis Scott’s Cacti Takes Over Miami as Hard Seltzer Faces Competition From Canned Cocktails
The agave-based beverage occupies the blurry space between ready-to-drink and seltzer.
Step Aside Harlan Estate, Walmart Is Expanding Its Wine Collection
Retailer adds "premium wine varietals" to its offerings.
Stella Artois Offers Fans 6 Reasons to Root for Team USA During the Summer Olympics
Gold medals will bring free Solstice Golden Lager to lucky fans who retweet its tweet.
Patrón and Designer John Geiger to Launch a Streetwear Line on National Tequila Day
Heritage meets fashion in the spirit brand's latest artistic collaboration, which launches on National Tequila Day.
Pilsener Traces Enner Valencia’s Challenging Path to Soccer Greatness in Stirring Film
Shining a light not only on the success but also the adversity experience by native Ecuadorians, Cerveceria Nacional’s Pilsener brand is getting in touch with what makes Ecuador such a [...]
Blue Moon Creates a Beer Glass Fit for the Pandemic-Era Happy Hour
Blue Moon is offering beer drinkers the chance to win a limited-edition "Happy Hourglass."
Grey Goose and Uninterrupted Explore Moments That Sparked Iconic Athletic Careers in New Series
Christen Press, De’Andre Hopkins and Chris Bosh share their journeys over drinks.
Charlotte’s Web Scales a Moab Mountain to Give Free CBD to Athletes in Action
The effort is part of the brand’s stigma-busting strategy of bringing cannabis to consumers in an approachable way.
Absolut’s #MixResponsibly Campaign Honors the Reluctance to Resume Socializing
Absolut is also partnering with Pose star Mj Rodriguez and dating expert Serena Kerrigan to produce a limited-edition #MixResponsibly apparel collection featuring shirts, bucket hats and tanks.
Smell Like a Fruity Hard Seltzer in Vizzy’s New Scented Line of Swimwear
Branded bathing suits are turning out to be the buzzy summer must-have of 2021.
How One Investment Company Is Banking on Bourbon
One of the differences between trading scotch and trading in bourbon is that scotch is owned by conglomerates such as the Diageos and Brown-Formans of the industry.
Budweiser Becomes VaynerNFT’s Maiden Client to Extend Brand Assets Into the Metaverse
VaynerNFT has been established to help companies strategize the use of NFTs within their marketing projects and to drive new revenue streams.
The Tampa Bay Lightning’s Melted Championship Ice Will be Turned Into Beer by Coors Light
Limited-edition Champions Ice will only be available locally.
Bentley Motors and The Macallan Whisky in Sustainable Partnership
The initial focus for the partnership will include research into sustainable material sourcing through local suppliers and the aim to deliver jointly-developed projects with curated customer experiences and events.