Tullamore D.E.W. Will Welcome a Jameson to Its Family, Following a Name Change
One California resident who legally does this will enjoy a St. Patrick’s Day experience at "the world’s most socially distant Irish pub."
Laverne Cox and Smirnoff Want to Meet You at the Virtual Bar(re) for Women’s History Month
The vodka brand's Women's History Month campaign supports a Black women-owned barre studio in D.C.
PepsiCo Wants to Make Cocktail Mixers Cool Again
Neon Zebra will be available in four flavors on March 1.
Profiles in Black Creativity: Jason Pierce Breaks the Mold of Beer Advertising
The work reminds him of his uncle.
Looking at When ‘Sessionability’ Crosses the Line in Alcohol Advertising
Brands are slapping the term on everything from hard seltzers to IPAs to cocktails.
A Strategic Business Decision: SHE Media Begins to Accept Cannabis Ads
SHE Media is looking to capitalize on a $50 billion industry: cannabis.
Mike’s Hard Lemonade Dug Up ‘Unreleased Footage’ of the Texas Cat Lawyer
One of 2021's funniest moments so far gets a branded sequel.
Cannabis Product Tie-In With Kristen Wiig’s Trippy New Comedy Highlights a Growing Trend
A new movie called Barb & Star Go to Vista Del Mar, billed as escapist entertainment for Galentine’s Day, is a surreal candy-colored mashup of buddy comedy and crime thriller [...]
Truly Taps Drag Queen Monét X Change to Launch Iced Tea Hard Seltzer
Truly's live Twitter event is the culmination of a weeklong campaign to acknowledge that beauty comes in many different forms.
Locked Out of In-Game Super Bowl Ads, Alcohol Brands Find Creative Ways to Grab Consumer Attention
Anheuser-Busch has had an exclusive agreement with the NFL since 1975, making its brands the only ones able to run national ads during the game.
Ryan Reynolds, Diddy and David Beckham Pledge $1 Million to Boost Bartenders in Lockdown
Because only the pros can make drinks that don't taste like 'ass feet.'
This Organic Hard Seltzer Brand Launched an ‘OnlyCans’ for Valentine’s Day
Crook & Marker's new website features a lifetime supply of shirtless men and their dogs.
Joe Montana Explores What it Means to Be the GOAT in Guinness’ Regional Super Bowl Ad
The 30-second spot will run in select markets during the Big Game.
Wild Turkey Takes You to Kentucky Bourbon Country Via Audio-Guided Tastings
Audio-guided tasting includes a cameo by Matthew McConaughey.
Anheuser-Busch’s Super Bowl Ad Gets to the Heart of What ‘Let’s Grab a Beer’ Really Means
It's the first time the beer giant has chosen to run a corporate spot in the Big Game.