Snoop Dogg’s Gin Indoggo Bottles His Persona
Snoop Dogg is more hands-on with Indoggo gin than he has been with other products.
Happy Danksgiving: How the Holiday Season Has Become a Boom Time for Cannabis
69% of cannabis consumers say they turn to it for stress relief at family holiday gatherings.
For Green Wednesday, Cannabis Retailers Are Firing Up the In-Store Experience
As customers shift back to brick-and-mortar retail, the day before 'Danksgiving' becomes a shopping spree.
Mike’s Hard Lemonade Is Bringing Some Sweetness to Graffiti Art in Peru
In an effort to transform visual aggressiveness from the streets of Lima, Peru, Mike's Hard Lemonade and creative agency Ogilvy Perú collaborated to bring some sweetness to street art.
Hennessy Invites You to ‘Take a Seat’ in This Seamless Ad for Its Luxury Blend
With Hennessy V.S. (Very Special) serving as more of an entry-level cognac that appeals across taste profiles, its V.S.O.P. (Very Superior Old Pale) is a blend of sixty different eau-de-vie [...]
Paul Scheer and Cann Help Explain Why You Won’t Find Its THC Drinks on Grocery Shelves
The actor-comedian co-wrote and stars in the brand's multi-layered spot.
Timeless Cool of Martini & Rossi Goes Beyond James Bond
The Italian wine in 007's signature drink is shaking up cocktail culture all over again.
A Beer Brand Embraces Ancestral Language With the First-Ever Quechua Ad
The ad, spoken entirely in Quechua, is the brand's first-ever commercial to feature the language as it thanks the Ecuadorian farmers for their societal contributions.
Heineken’s Love Story Celebrates the Easing of Pandemic Restrictions
Heineken's "A Lockdown Love Story" is a modern tale of creating new connections.
Book Club Too Boring? RumChata Promises to Help Turn It Into a Literary Rager
"Have Your Unusual" from agency Preacher is the alcoholic blend's first major marketing push.
Lagunitas Shifted to Social When In-Person Wasn’t Doable
When concerts and festivals shut down, the beer brand had to pivot.
Public Goods Makes a Boozy Version of the Holiday Yule Log Video With Wine TV
Public Goods is announcing its entry into the alcohol sector with a 2-hour video of wine being poured.
Matt Damon and Stella Artois Give ‘the Gift of Time’ to Water-Carrying Women
Through water.org, proceeds from every Stella Artois purchased will help give access to safe drinking water.
A Tequila Brand Teams With Artists to Celebrate Día de Muertos Through Intimate Expression
The artists also appeared in videos explaining how they celebrate the holiday and their relationship with death.
If You Think a McRib-Inspired Cocktail Sounds Delicious Then You’re in Luck
The Aviation Gin Riblet coincides with the 40th anniversary of the McDonald's sandwich.