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The CBD Industry Just Shed 1,000 Brands. Here’s Why Analysts Still See Strong Growth Ahead

Thanks to acquisitions, innovations and celebrity involvement, the category continues to expand.

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Travis Scott’s Cacti Takes Over Miami as Hard Seltzer Faces Competition From Canned Cocktails

Beer, Spirits & Cannabis

The agave-based beverage occupies the blurry space between ready-to-drink and seltzer.

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Step Aside Harlan Estate, Walmart Is Expanding Its Wine Collection

Retailer adds "premium wine varietals" to its offerings.

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Stella Artois Offers Fans 6 Reasons to Root for Team USA During the Summer Olympics

Gold medals will bring free Solstice Golden Lager to lucky fans who retweet its tweet.

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Patrón and Designer John Geiger to Launch a Streetwear Line on National Tequila Day

Beer, Spirits & Cannabis

Heritage meets fashion in the spirit brand's latest artistic collaboration, which launches on National Tequila Day.

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Pilsener Traces Enner Valencia’s Challenging Path to Soccer Greatness in Stirring Film

International

Shining a light not only on the success but also the adversity experience by native Ecuadorians, Cerveceria Nacional’s Pilsener brand is getting in touch with what makes Ecuador such a [...]

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Blue Moon Creates a Beer Glass Fit for the Pandemic-Era Happy Hour

Blue Moon is offering beer drinkers the chance to win a limited-edition "Happy Hourglass."

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Grey Goose and Uninterrupted Explore Moments That Sparked Iconic Athletic Careers in New Series

Christen Press, De’Andre Hopkins and Chris Bosh share their journeys over drinks.

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Charlotte’s Web Scales a Moab Mountain to Give Free CBD to Athletes in Action

The effort is part of the brand’s stigma-busting strategy of bringing cannabis to consumers in an approachable way.

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Absolut’s #MixResponsibly Campaign Honors the Reluctance to Resume Socializing

Absolut is also partnering with Pose star Mj Rodriguez and dating expert Serena Kerrigan to produce a limited-edition #MixResponsibly apparel collection featuring shirts, bucket hats and tanks.

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Smell Like a Fruity Hard Seltzer in Vizzy’s New Scented Line of Swimwear

Branded bathing suits are turning out to be the buzzy summer must-have of 2021.

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How One Investment Company Is Banking on Bourbon

One of the differences between trading scotch and trading in bourbon is that scotch is owned by conglomerates such as the Diageos and Brown-Formans of the industry.

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Budweiser Becomes VaynerNFT’s Maiden Client to Extend Brand Assets Into the Metaverse

VaynerNFT has been established to help companies strategize the use of NFTs within their marketing projects and to drive new revenue streams.

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The Tampa Bay Lightning’s Melted Championship Ice Will be Turned Into Beer by Coors Light

Limited-edition Champions Ice will only be available locally.

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Bentley Motors and The Macallan Whisky in Sustainable Partnership

The initial focus for the partnership will include research into sustainable material sourcing through local suppliers and the aim to deliver jointly-developed projects with curated customer experiences and events.