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Recess, a CBD Beverage, Created a ‘Guide to Re-entering Society’

The zine-inspired publication offers tips on post-pandemic dating and more.

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These Ads Don’t Tell You What They’re Selling, and Business Is Booming

How Smarty Plants is cleverly sidestepping cannabis ad restrictions while building a brand.

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Ryan Reynolds’ Father’s Day Creation for Aviation Gin Is ‘The Vasectomy’

Beer, Spirits & Cannabis

Squeeze those lemons for a cocktail 'as refreshing as fatherhood.'

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Corona Employs AR to Show How Plastic Is Destroying Oceans and Beaches

Sustainability

Corona's Plastic Reality is the latest initiative from the brand as it becomes plastic net zero.

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Curaleaf and Scary Mommy Team Up to Break Down Stigmas Around Cannabis and Parenting

Cobranded content hub 'Cannabis Like a Mother' aims to bust stereotypes.

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Big Wave Surfer Kelly Slater Joins Kona Brewing for the Brand’s Longest-Running Campaign

In addition to starring in the ad spot, Kelly Slater will join Kona Brewing Co. in a campaign to promote ocean conservation.

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Molson Coors Wants Its First U.K. Hard Seltzer to ‘Burst Onto the Seltzer Stage’

A new $7 million campaign by Havas London showcases the liberation of movement.

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Anheuser-Busch Captures the Joy of Reconnecting Post-Lockdown in Aspirational Ad

The ad keeps narration to a minimum, instead choosing to emphasize the aspirational message behind the initiative.

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Booze-Free Spirits Are Going Mainstream as Nightlife Takes on a ‘Conscious’ Vibe

Beer, Spirits & Cannabis

With huge growth and emerging brands, it's a 'Wild West'—without the bar fights and hangovers.

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Miller Lite and New Balance Father’s Day Collaboration Gives Dad a Sneaker for His Beer

Created by DDB, the limited-edition Shoezie is designed to keep a drink cold and comfy.

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Elizabeth Banks, Houseguest From Hell, Stars in New Ad for Luxe Canned Wine Brand

Hollywood multi-hyphenate co-owns female-founded Archer Roose, launching its biggest marketing to date from Colossus.

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Bruno Mars Directs, Stars in Ad Campaign for His Premium Rum Brand, SelvaRey

Throwback spot also features frequent collaborator and fellow spirits entrepreneur Anderson .Paak.

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At Michelob Ultra’s Summer School, You Can Bring a Case of Beer to Class

In this classroom, students and teachers are encouraged to sip on some brews.

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Corona Commits to Protecting the Beaches With a Newly Announced Sustainability Program

The beer brand pledges to clean 100 beaches over the next four years.

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Listen to This Summer’s Sonic Branding Mini-Album ‘Now That’s What I Call CBD Volume 10’

Digital agency Zero composed a soundtrack to set CBD startup Enjjoy apart from the pack.