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This Year’s 4/20 Made It Clear: Cannabis Fans Want Delivery and Ecommerce

Fans spent $373 million in four days surrounding the 'high holiday.'

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As It Puts Seltzers on Blast, Mischief Reveals It’s Now Working on Molson Coors Brands

Beer, Spirits & Cannabis

The agency is helping Miller Genuine Draft launch a seltzer 'into oblivion,' with more work to come across multiple brands.

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What Pabst Hard Coffee’s Nightmare Fuel Can Teach Marketers About Working With Creators

Agency 72andSunny's partnership with animators and artists shows the value in getting out of the way.

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Molson Coors’ CMO and DDB’s Top Creative Forged a Partnership in Crisis—and Haven’t Slowed Since

Michelle St. Jacques and Ari Weiss say their shared vision has fueled and constant communication.

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Despite Its ’70s Vibe, Dad Grass’ Hemp Joints Offer a Mellow Smoke Without the High

When U.S. congressional leaders passed the Farm Bill in 2018, they made hemp legal across America. Now a Los Angeles startup that launched during 2020’s pandemic is trying to make [...]

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How The Fat Jewish Packaged His Persona Inside a Can of Babe Wine

With a casual and lighthearted brand identity, Babe Wines has set itself up for pandemic success.

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Stella Artois Will Auction NFTs to Raise Money for UK Bar Staff

Stella Artois will auction NFTs to raise money for U.K. bar staff hit hard by pub closures during the pandemic.

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Why Ranch Water Will Be the Drink of the Summer

It’s been called the unofficial drink of West Texas dive bars and house parties. Some describe it as a refreshing mashup of a Tom Collins and a margarita.  But any [...]

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Ryan Reynolds Warns You Not to Use His Two Brands, Aviation Gin and Mint Mobile, Together

Drinking and texting can lead to unfortunate choices.

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Busch to Pick Up the Tab for 5 Post-Pandemic Family Reunions

People can enter through May 19 on Facebook, Instagram, Twitter.

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A Tequila Brand Uses Word-of-Mouth to Appeal to ‘Enthusiasts’

Gen Z and millennials rely on word-of-mouth marketing.

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Bud Light Will Fuel an Unforgettable Summer With a $10 Million Stimulus Package

The beer brand is giving away 100,000 sports tickets, concert seats and first rounds at the bar.

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Wieden+Kennedy Brings the Lush Luxury Treatment to CBD Brand Lord Jones’ First Campaign

Reminiscent of high fashion, the ads go for an escapist, refined tone.

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Modelo Creates Branded Crop Circle to Promote Its Newest Beer

Modelo Pura Malta commissioned a 50 meter artwork in a Mexican field.

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How Ryan Reynolds’ Maximum Effort Produced Its LeVar Burton Gin Ad Literally Overnight

The Aviation Gin spot is a case study in rapidly responsive marketing.