AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention
The aim of the brewing giant is to achieve a return proportional to its investment.
The Grand Reopening of the U.S. Economy Will Happen, Plan for It
I love defaulting to optimism – even in the darkest of times. It’s been part of my survival mechanism through all sorts of crises. That being said, we are in [...]
3 Ways B2B Publishers Can Turn Data into Dollars
We’ve heard all the buzzwords: predictive analytics, artificial intelligence, machine learning. But have you done everything you can to wrangle data and find the insights that reliably drive revenue? Unfortunately, [...]
2020 Data Predictions for Publishers
It’s no real surprise that spend on data grew $3 billion in the last year alone. For publishers, capturing, organizing, activating, and analyzing data helps them develop deeper relationships with [...]
Stop Expecting Data Scientists to Be Magical: Analytics Is a Team Sport
Many organizations put unreasonable expectations on data scientists. Their job descriptions and requirements are often at a super-human level. “They” say — and who are they? — that modern-day data [...]
How to Use Sentiment Analysis to Transform Your Digital Marketing Strategy
Sentiment analysis is a fascinating concept. Brands use it to better understand customer reactions, behaviors, and opinions toward their products, services, reputation, and more. The goal of sentiment analysis is [...]
Getting More from Google Analytics: 3 Tips for Editors
Over the last year or so, I’ve had the chance to run several editorial training sessions with B2B media players. In these sessions, the number-one question I get from content [...]
How the Right Data Technology Can Fuel Your Organic Sales Growth
We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and [...]
How to Build Data Literacy in Your Media Organization
Media organizations are increasingly using analytics to drive editorial strategy, and most acknowledge the need for cross-departmental access to content performance and audience data. But having access to data is [...]
Even AI Needs Clean Data in Order to Be the Shiny Object
Users are quickly realizing that investing in AI is not the end of the road. Then again, in this analytics journey, there really is no end anyway; much like the [...]
Concerned about Amazon’s Growing Digital Ad Business? Turn to Email
For quite some time the digital advertising world has been described as a duopoly between Google and Facebook with every other online ad platform picking up the scraps. That state [...]
Media Pitch: Pico Aims to Help Publishers Shift to Reader Revenue
Media companies are increasingly turning to subscriptions and membership products to rely more on readers and less on advertising revenue. And with ever-tightening browser privacy controls and data regulation, publishers’ [...]
What Is RPS & How Can It Drive Digital Growth for Publishers?
If you strip everything down to the core, a publisher’s business model is the acquisition and monetization of audience at price differentials. If the average cost of acquiring a reader [...]
5 Ways Publisher Technology Lags & Hurts Monetization
The publishing space is one of the most rapidly evolving markets across the digital landscape. Unlike the majority of the platforms hosted online, publishers rank on top alongside ecommerce and [...]
Readers Aren’t One-Size-Fits-All, So Why Is Our Content?
Our readers aren’t bathrobes—they’re not one-size-fits-all. Yet we batch-and-blast email and direct mail campaigns. We write about what we think is best. We really only have one product, even if [...]