The Essential Guide to Gaming Audiences
Understanding the motivations and playing behaviors of gaming audiences allows brands to find the right device type, environment, placements and ad type to reach them.
Progressive Marketers Are Tracking a New Metric: Share of Model
Measuring how large language models like ChatGPT perceive your brand will become essential.
Security Cameras for Fish Owners and Headphones for Golfers: How Media Agencies Find New Customers for Clients
More media agencies are leaving behind routine activations to offer their clients market intelligence.
Every Penny Counts: How Your Marketing Efforts Can Avoid Ad Fatigue
When an audience becomes apathetic to the brand and message, it can make even the best campaigns fall flat.
The Rush to Measure Attention Calls for a Collaborative and Coordinated Approach
An overview of the challenges in the evolving attention economy.
Why Marketers Are Paying Greater Attention … to Attention
The ARF is turning up its efforts to reveal how (and if) attention-tracking firms actually work.
Movies, Jesus, Shopping and Beer Rule EDO’s Super Bowl 57 Ad Rankings
Entertainment, Jesus, shopping and beer take center stage.
A Place For Mom Consolidates Media Without a Review, Naming Horizon Media AOR
The agency sealed the $75-100 million deal with its tech-infused approach.
Shopper Intelligence Firm Catalina Partners With Horizon Media to Boost Data Offering
This is Catalina's first direct media agency partnership.
The Streaming Ecosystem Is Changing Everything. Where Do We Go From Here?
The whole industry will be paying attention to see which brands are in the streaming advertiser mix, how creative they get and, most importantly, what the audience impact will be.
How OMD’s Attention Planning Tool Transforms Campaign Strategy
Tracking consumer attention for optimal media placement.
As Moviegoers Return, Screenvision Unveils New Ways For Marketers to Reach Them
At upfront, the cinema ad seller rolls out a trailer app, proprietary DMP and live-event offering.
What Grief Can Teach Us About Marketing and Advertising
When someone is going through grief, the last thing they want to do is struggle to unsubscribe from no-longer-relevant emails.
How Deep Learning Can Help You Work Smarter, Not Harder
Marketers can free themselves of tedious manual work and scale investment dollars even further.
With No Third-Party Cookies, Brands Must Prioritize Martech
It's critical for companies to shift to a strategy centered around first-party data, says Bloomberg Media's Chris Marino.