A Place For Mom Consolidates Media Without a Review, Naming Horizon Media AOR

The agency sealed the $75-100 million deal with its tech-infused approach

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Ahead of a holiday season, the senior living advisory service A Place For Mom (APFM) has named Horizon Next, a division of Horizon Media, its media agency of record in a move to consolidate its media mix. The independent U.S. agency, which has managed traditional media investments for the brand since 2020, won its digital business this month without a review and is already managing its digital channels.

The holidays are an especially pertinent time to advertise APFM’s services, according to its senior vice president of marketing, Lauren Radcliffe.

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