Anjali Midha is the co-founder and CEO of Diesel Labs, a content intelligence company that creates solutions for media organizations deciding what to make, where to market and how to measure success. Before starting Diesel Labs, she was the global director of media research at Twitter, which she joined via the acquisition of Bluefin Labs, the pioneer of Social TV analytics. Prior to Bluefin, she was vp of strategy and analytics at Digitas. She holds an MBA from MIT Sloan and a BA in Economics from Tufts University.
The whole industry will be paying attention to see which brands are in the streaming advertiser mix, how creative they get and, most importantly, what the audience impact will be.