Jeremy Fain is the CEO and co-founder of Cognitiv.
How Deep Learning AI Can Transform Challenger Brands Into Cutting-Edge Leaders
By investing in AI technology, it ups long-term customer acquisition game and targets the 'unusual suspects.'
Bid Shading Is Covering for Inefficient Programmatic Algorithms
But machine learning can help.
Advertisers Need to Pay More Attention to the Weather When Planning Campaigns
Consumer habits are often shaped by how warm or cold it is outside.