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Screenvision Entertainment Network announced two new products and an expanded offering to an audience of potential cinema advertisers at its upfront Tuesday evening.
Christine Martino, Screenvision’s chief revenue officer, took the stage at New York’s Hammerstein Ballroom to discuss the state of the movie industry, which the pandemic virtually wiped out two years ago. Now, it’s come roaring back to life with a whole lineup of big box office films on the docket. Keen to entice advertisers to invest in sponsorships, Screenvision noted that recent films, like the latest Marvel entry, Doctor Strange in the Multiverse of Madness, pulled in massive opening-week revenue, confirming that moviegoers are indeed back.
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