Movies, Jesus, Shopping and Beer Rule EDO's Super Bowl 57 Ad Rankings

Outcomes-based measurement company rates every ad

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There are the ads viewers say they liked in the Super Bowl. And then there are the ones that actually drove action.

Outcomes-based measurement firm EDO (Entertainment Data Oracle) scored the performance of every national Super Bowl 57 ad based on incremental online engagement for a brand or product immediately following its airing. Each ad is indexed to the median-performing Super Bowl spot to easily compare the relative impact of each ad on online brand engagement.

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