Portrait of Nicole Tabak

Nicole Tabak

Adweek opinion contributor Nicole Tabak is a freelance content strategist and copywriter. She is also an advocate for mental health for content creators and marketers which she talks about in her weekly newsletter, Your Social Media Detox.

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Social Media Manager Burnout Is Nothing New But It’s Escalating

Voice

So, why are social media managers finally speaking up?

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What Grief Can Teach Us About Marketing and Advertising

Voice

When someone is going through grief, the last thing they want to do is struggle to unsubscribe from no-longer-relevant emails.

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How to Protect Your Mental Health as a Marketer in 2022

Voice

Preserve your sanity without having to (unrealistically) unplug from social media this year.

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My Social Media Career Is Not a Side Hustle

Voice

I’ve worked in social media for five years, and I struggle with imposter syndrome in the job I do every day. I struggle to feel like I’m doing a real [...]