Your Black Employees Are Hurting. They Do Not Want a Tweet. They Want Real Inclusion

It's about more than a statement, a donation or beautifully written social copy

Nike ad still
A still from Nike's "Don't Do It" ad about racism in America. Nike

To say it has been a tumultuous past week in the United States would be quite the understatement. The death of George Floyd and the blatant racism projected at Christian Cooper sparked outrage that unleashed pent-up frustration surrounding centuries of the mistreatment and abuse of Black lives in this country.

Lizette Williams is a long-time diversity champion and global head of vertical solutions marketing at Facebook.