These Brands Are Speaking Out Against Racism on Social Media

It's a deviation from how companies usually ignore politicized moments

a gold bullhorn with lightning bolts coming out
Many wonder where the brands that reassured us during Covid-19 are as unarmed black folks are killed in the streets. Photo Illustration: Dianna McDougall; Sources: Getty Images

When the Covid-19 pandemic hit the U.S., brands quickly stepped up to reassure frightened Americans that they were there for them. In countless campaigns, brands let the public know that they were helping by donating money, making masks and giving consumers grace periods on things like utility and mortgage payments.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}