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As the country continues to reel from racism—the American Psychological Association issued a statement calling racism a pandemic—brands appear to have taken a silent or measured approach in their response.
Today, however, one of the world’s most iconic and impactful brands, Nike, has taken the boldest step so far with a new ad.
Instead of tiptoeing around the subject, the 60-second ad “For Once, Don’t Do It” from Wieden + Kennedy Portland puts the scourge of racism squarely in the spotlight with simple, powerful statements like:
“Don’t pretend there’s not a problem in America.”