Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
As the country continues to reel from racism—the American Psychological Association issued a statement calling racism a pandemic—brands appear to have taken a silent or measured approach in their response.
Today, however, one of the world’s most iconic and impactful brands, Nike, has taken the boldest step so far with a new ad.
Instead of tiptoeing around the subject, the 60-second ad “For Once, Don’t Do It” from Wieden + Kennedy Portland puts the scourge of racism squarely in the spotlight with simple, powerful statements like:
“Don’t pretend there’s not a problem in America.”
“Don’t
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in