Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Nike has opened up all kinds of conversation and controversy (on both sides) after the brand launched a new “Just Do It” campaign featuring Colin Kaepernick. Yet questions remained as to what was next? Was this a one-off? Where would the campaign go from here?
Today, the world has its answer as a new 2-minute film, “Dream Crazy,” dropped today. Kaepernick first tweeted the sprawling ad, which he narrates and features a range of athletes in a nod to the “Just Do It” spirit.