Nike's New Colin Kaepernick Spot Inspires You to Pursue Your Craziest Dreams

The ad will run during Thursday’s NFL opener

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Nike has opened up all kinds of conversation and controversy (on both sides) after the brand launched a new “Just Do It” campaign featuring Colin Kaepernick. Yet questions remained as to what was next? Was this a one-off? Where would the campaign go from here?

Today, the world has its answer as a new 2-minute film, “Dream Crazy,” dropped today. Kaepernick first tweeted the sprawling ad, which he narrates and features a range of athletes in a nod to the “Just Do It” spirit.

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