Despite Initial Blowback for Its Controversial Kaepernick Ad, Nike’s Sales and Stock Increase

Compared to this time last year, they've almost doubled their revenue

Nike's sales grew 31 percent from the day before Labor Day to the day after, according to Edison Trends. Getty Images

Nike reportedly saw a fairly major sales boost over the Labor Day holiday last week—and chances are, it has Colin Kaepernick to thank.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.