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Despite Initial Blowback for Its Controversial Kaepernick Ad, Nike's Sales and Stock Increase

Compared to this time last year, they've almost doubled their revenue

kaepernick-nike-sales-content-2018 — Nike's sales grew 31 percent from the day before Labor Day to the day after, according to Edison Trends.Getty Images

September 10, 2018

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Nike reportedly saw a fairly major sales boost over the Labor Day holiday last week—and chances are, it has Colin Kaepernick to thank.

Edison Trends, a digital commerce research firm, reported that Nike’s sales went up 31 percent from Sunday, September 2, to Tuesday, September 4. Labor Day, of course, fell on Monday, September 3, and was the day the company released the now-famous ad featuring NFL player-turned-activist Colin Kaepernick, the NFL player who rose to international prominence for his protests of police brutality during the national anthem on the field.

Labor