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Nike reportedly saw a fairly major sales boost over the Labor Day holiday last week—and chances are, it has Colin Kaepernick to thank.
Edison Trends, a digital commerce research firm, reported that Nike’s sales went up 31 percent from Sunday, September 2, to Tuesday, September 4. Labor Day, of course, fell on Monday, September 3, and was the day the company released the now-famous ad featuring NFL player-turned-activist Colin Kaepernick, the NFL player who rose to international prominence for his protests of police brutality during the national anthem on the field.