U.S. Agency of the Year: Wieden + Kennedy Makes Magic—and Notches Impressive Growth—by Leaning Into Core Strengths

The 'tried and true' have proved powerful and profitable

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In 2018, Wieden + Kennedy rose to the top of the industry. But there was one thing the agency hadn’t done: peak.

Coming off a year of culture-rattling buzz around its work for Nike, W+K started 2019 in the unenviable position of having to surpass its own successes. Then it did, growing revenue at a pace rarely seen in the agency’s history, expanding both its client roster and existing relationships, and winning what was arguably the

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This story first appeared in the Dec. 2, 2019, issue of Adweek magazine. Click here to subscribe.