Cannes Lions

Nike's 'Dream Crazy' Takes Cannes Outdoor Grand Prix. Will It Kick Off a Winning Streak?

Colin Kaepernick-led campaign claims a top honor on Day 1

Nike's "Dream Crazy" featuring Colin Kaepernick took top honors in Outdoor on the first day of Cannes. Wieden + Kennedy Portland
By David Griner

June 17, 2019

CANNES, France—It was widely considered a front-runner heading into the Cannes Lions, and Nike’s “Dream Crazy” campaign featuring Colin Kaepernick did not take long to prove those predictions right.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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