Cannes Lions

Nike's 'Dream Crazy' Takes Cannes Outdoor Grand Prix. Will It Kick Off a Winning Streak?

Colin Kaepernick-led campaign claims a top honor on Day 1

Nike's "Dream Crazy" featuring Colin Kaepernick took top honors in Outdoor on the first day of Cannes. Wieden + Kennedy Portland
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By David Griner

June 17, 2019

CANNES, France—It was widely considered a front-runner heading into the Cannes Lions, and Nike’s “Dream Crazy” campaign featuring Colin Kaepernick did not take long to prove those predictions right.

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Headshot of David Griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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