Nike's 'Dream Crazy' Takes Cannes Outdoor Grand Prix. Will It Kick Off a Winning Streak?

Colin Kaepernick-led campaign claims a top honor on Day 1

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CANNES, France—It was widely considered a front-runner heading into the Cannes Lions, and Nike’s “Dream Crazy” campaign featuring Colin Kaepernick did not take long to prove those predictions right.

In the first batch of honors announced at Cannes, Nike and Wieden + Kennedy won the Outdoor Grand Prix.

Calling the ad “one of the most iconic images in advertising for the last several years,” Outdoor jury president John Patroulis said the Nike work set a high bar in deliberations that no other piece proved capable of reaching or surpassing.

“It was hard to talk about anything else having that kind of impact in an outdoor piece,” he said.

“This is a timeless piece,” said juror Keka Morelle, executive creative director at Brazilian agency AlmapBBDO.

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