Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
“Tell the stories of underrepresented communities. … You cannot be what you cannot see,” said Stephanie Buscemi, CMO of Salesforce, in discussion with Tariq Hassan, CMO of Petco, at the virtual D&I Summit. Buscemi offered her perspective and the shared value of her organization of embracing, adopting and upholding diversity and inclusion in everything they do. This applies equally on the inside as it does on the outside, and it’s why the company has invested in educating other marketers for free on how to do inclusive marketing.
In addition to education, Salesforce is modeling how it supports its massive community of trailblazers and showcasing diversity to tell more unheard and unseen stories.