The Inside Story of the Burger King Campaign That Changed the Brand’s Entire Outlook on Marketing

Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI

Letters on a Burger King sign are being put up; The sign says,
FCB New York's Whopper Detour was a year in the making and redefined the potential of a creative idea. Burger King

In the past few years, Burger King built a reputation for itself. I believe our brand has mastered the art of using creativity to get people’s attention and build brand love.

Fernando Machado is the global CMO at Burger King.
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