Voice

The Inside Story of the Burger King Campaign That Changed the Brand's Entire Outlook on Marketing

Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI

Letters on a Burger King sign are being put up; The sign says,
FCB New York's Whopper Detour was a year in the making and redefined the potential of a creative idea.Burger King
Headshot of Fernando Machado
By Fernando Machado

May 17, 2019

In the past few years, Burger King built a reputation for itself. I believe our brand has mastered the art of using creativity to get people’s attention and build brand love.

Headshot of Fernando Machado

Fernando Machado

Fernando Machado is the global CMO at Burger King.

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