Burger King's Sneaky New TV Ad Tricks Your Google Home Into Talking About the Whopper

'OK, Google, what is the Whopper burger?'

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

People who tune in to The Tonight Show Starring Jimmy Fallon or Jimmy Kimmel Live! tonight in New York, Miami and Los Angeles—and who also own a Google Home device—are in for a bit of a surprise, thanks to Burger King.

The fast-food chain will air a 15-second spot on those shows featuring a unique and clever (though some might say intrusive) way of advertising the Whopper. The ad opens with a BK employee saying there’s no way to properly explain all of the Whopper’s quality ingredients in just 15 seconds.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in