Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Could the Burger Wars see peace in our times? Probably not, despite Burger King's best efforts at calling a temporary truce (while cooking up publicity).
Burger King today purchased a full-page ad in both The New York Times and the Chicago Tribune, asking McDonald's to partner with its longtime rival to create the McWhopper in honor of the upcoming Peace Day.
But don't get too excited about the idea of a combined Big Mac and Whopper just yet—McDonald's CEO Steve Easterbrook turned down the offer.
According to Burger King's proposal, the two burger chains would combine forces on Sept.