Why Burger King's 'Burning Stores' Are the Perfect Print Ads for the Social Media Age

David campaign wins Cannes Grand Prix in Print

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CANNES, France—Print advertising may be old-school media, but the best print ads have a very interactive relationship with audiences nonetheless.

That was the message from Fran Luckin, chief creative officer of Grey Africa, to the Print & Publishing jury that she led this week at the Cannes Lions festival. And it’s a philosophy embodied perfectly in Burger King’s “Burning Stores” campaign, which the Print jury honored tonight with the Grand Prix.

“When I briefed the jury at the beginning, I told them I was looking for ‘classic new,'” Luckin said.



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