CANNES, France—There were five award ceremonies on the first night of the Cannes Lions festival: Glass, Outdoor, PR, Promo & Activation and Print & Publishing. Below, see every Lion won by U.S. agencies on the night.
Glass Lions
• State Street Global Advisors / Fearless Girl / Entrant: McCann New York / Grand Prix
• Cyrcadia Health / ItBRA: The Wearable That Detects Cancer / Entrant: Area 23, New York / Silver Lion
• Microsoft / See What’s Next / Entrant: McCann New York / Bronze Lion
• Polaris / The Trafficking Exam / Entrant: Area 23, New York / Bronze Lion
Outdoor Lions
• State Street Global Advisors / Fearless Girl / Entrant: McCann New York / Grand Prix
• Twitter / Cannabis, Gloria Steinem & Dorothy Pitman Hughes, Guns, Muhammad Ali, Putin, Sonogram, Prince, Saturday Night Live, Hands Up, Eyes: Hillary Clinton & Donald Trump / Entrant: Twitter, San Francisco / Grand Prix Campaign
• Amnesty International / The Refugee Nation / Entrant: Ogilvy New York / Gold Lion
• Boost Mobile / Boost Your Voice / Entrant: 180LA, Santa Monica / Gold Lion
• Heinz / Steak, Burger, Fries / Entrant: David, Miami / Sterling Cooper Draper Pryce, New York / Gold Lion Campaign
• State Street Global Advisors / Fearless Girl / Entrant: McCann New York / Gold Lion
• Twitter / What’s Happening? / Entrant: Twitter, San Francisco / Gold Lion
• Twitter / Guns, Muhammad Ali, Prince, Sonogram, Hands Up / Entrant: Twitter, San Francisco / Gold Lion Campaign
• Amnesty International / The Refugee Nation / Entrant: Ogilvy New York / Silver Lion
• Archer+Wolf, LLC / Hunting Lodge, A Disturbance; Distillery, Most Beloved; European Sports Car, The Bleating / Entrant: FCB Chicago / Silver Lion Campaign
• Donate Life America / Melissa Maldonado, Marianne Valentina, Jonathan Halloran / Entrant: Leo Burnett Chicago / Silver Lion Campaign
• Kiwi Quality Shoe Care / Portraits Completed / Entrant: Ogilvy & Mather, Chicago / Silver Lion Campaign
• Mexico Tourism Board / Tequila Cloud / Entrant: Lapiz, Chicago / Silver Lion
• New York Society For Ethical Culture / No More Black Targets / Entrant: Fred & Farid, New York / Silver Lion
• Americans For Responsible Solutions / Bullet Proof Posters / Entrant: Ogilvy & Mather, Chicago / Bronze Lion
• Burger King / Scariest BK / Entrant: David, Miami / 2 Bronze Lions
• Gun By Gun / Adoption / Entrant: DDB New York / Bronze Lion
• Illinois Council Against Handgun Violence / Teddy Gun / Entrant: FCB Chicago / Bronze Lion
• Kiwi Quality Shoe Care / Portraits Completed / Entrant: Ogilvy & Mather, Chicago / 2 Bronze Lions Campaign
• Liga De Arte / Adolf Salvador, Francisco Pablo / Entrant: Wing, New York / Bronze Lion Campaign
• Military With PTSD / The Speaking Fireworks / Entrant: Area 23, New York / Bronze Lion
• Polaris / The Trafficking Exam / Entrant: Area 23, New York / Bronze Lion
• The Ad Council / Kiss, Praying / Entrant: R/GA, New York / Bronze Lion Campaign
PR Lions
• State Street Global Advisors / Fearless Girl / Entrant: McCann New York / Grand Prix
• Amnesty International / The Refugee Nation / Entrant: Ogilvy New York / Gold Lion
• Black Lives Matter / Unsafety Check / Entrant: J. Walter Thompson New York / 2 Gold Lions
• Cheetos / Cheetos Museum / Entrant: Goodby Silverstein & Partners, San Francisco / 2 Gold Lions
• Illinois Council Against Handgun Violence / Teddy Gun / Entrant: FCB Chicago / Gold Lion
• Netflix/Narcos / Spanish Lessons / Entrant: Alma DDB, Miami / Gold Lion
• State Street Global Advisors / Fearless Girl / Entrant: McCann New York / Gold Lion
• Whirlpool / Care Counts / Entrant: Digitaslbi, Chicago / Gold Lion
• Amnesty International / The Refugee Nation / Entrant: Ogilvy New York / Silver Lion
• Spotify / President Of Playlists / Entrant: Spotify, New York / Silver Lion
• State Street Global Advisors / Fearless Girl / Entrant: McCann New York / Silver Lion
• Wendy’s / #Nuggsforcarter / Entrant: VML, Kansas City / Silver Lion
• Wendy’s / #Nuggsforcarter / Entrant: Ketchum, Atlanta / VML, Kansas City / Silver Lion
• Wendy’s / Twitter Beef / Entrant: VML, Kansas City / Silver Lion
• Adidas Football / Breaking the Pattern With Adidas Glitch / Entrant: Possible, Seattle / Iris Worldwide, London / Bronze Lion
• Amnesty International / The Refugee Nation / Entrant: Ogilvy New York / 2 Bronze Lions
• Checkers & Rally’s / Buy Back The Block / Entrant: Fitzgerald & Co, Atlanta / Bronze Lion
• JetBlue / Flybabies / Entrant: Mullenlowe Group, New York / Bronze Lion
• Morton Salt / The One Moment / Entrant: Ogilvy & Mather, Chicago / Bronze Lion
• Spotify / President Of Playlists / Entrant: Spotify, New York / Bronze Lion
• The Wendy’s / #Nuggsforcarter / Entrant: Ketchum, Atlanta / VML, Kansas City / Bronze Lion
• The Wild Detectives / Litbaits / Entrant: Dieste, Dallas / Bronze Lion
• Whirlpool / Care Counts / Entrant: Digitaslbi, Chicago / 2 Bronze Lions
• Hangar 1 / Hangar 1 Fog Point / Ache, Mexico City, and Exposure PR, New York / Bronze Lion
Promo Lions
• Boost Mobile / Boost Your Voice / Entrant: 180LA, Santa Monica / Grand Prix
• Amnesty International / The Refugee Nation / Entrant: Ogilvy New York / Gold Lion
• Cheetos / Cheetos Museum / Entrant: Goodby Silverstein & Partners, San Francisco / Gold Lion
• P&G / Bradshaw Stain / Entrant: Saatchi & Saatchi, New York / 3 Gold Lions
• Procter & Gamble / Handle With Care / Entrant: Grey New York / Procter & Gamble, Boston / 2 Gold Lions
• State Street Global Advisors / Fearless Girl / Entrant: McCann New York / 2 Gold Lions
• Amnesty International / The Refugee Nation / Entrant: Ogilvy New York / 2 Silver Lions
• Boost Mobile / Boost Your Voice / Entrant: 180LA, Santa Monica / Silver Lion
• Donate Life America / Your Name Saves / Entrant: Leo Burnett Chicago / 2 Silver Lions
• General Mills / Cheerio Challenge / Entrant: Life Of Dad, Burbank / Silver Lion
• Illinois Council Against Handgun Violence / Teddy Gun / Entrant: FCB Chicago / Silver Lion
• Netflix / Spanish Lessons / Entrant: Alma DDB, Miami / 2 Silver Lions
• Netflix / Episode Leak / Entrant: Alma DDB, Miami / Silver Lion
• State Street Global Advisors / Fearless Girl / Entrant: McCann New York / Silver Lion
• Volvo North Miami / Volvo Survivor Sales Agents / Entrant: We Believers, New York / Silver Lion
• Amnesty International / The Refugee Nation / Entrant: Ogilvy New York / Bronze Lion
• Amplify Snack Brands / Paqui One Chip Challenge / Entrant: Amplify Snack Brands, Austin / Bronze Lion
• Audi Of America / Audi and Airbnb Live to Drive / Entrant: Venables Bell & Partners, San Francisco / Bronze Lion
• Burger King / Scariest BK / Entrant: David, Miami / 2 Bronze Lions
• Burger King / Google Home Of The Whopper / Entrant: David, Miami / Bronze Lion
• Donate Life / The World’s Biggest Asshole / Entrant: The Martin Agency, Richmond / Bronze Lion
• Gatorade / Serena Williams | Match Point | Gatorade / Entrant: TBWA\Chiat\Day, Los Angeles / Bronze Lion
• Kraft Heinz / New And Not Improved / Entrant: CP+B, Boulder / Bronze Lion
• Mailchimp / Did You Mean Mailchimp? / Entrant: Droga5, New York / Mailchimp, Atlanta / Bronze Lion
• Motorola Mobility / Drop Sales / Entrant: VML, New York / Bronze Lion
• Northwell Health / Connected Room / Entrant: J. Walter Thompson New York / Bronze Lion
• Spotify / Thanks 2016, It’s Been Weird. / Entrant: Spotify, New York / Bronze Lion
• Volvo North Miami / Volvo Survivor Sales Agents / Entrant: We Believers, New York / Bronze Lion
• Walmart / The Receipt / Entrant: Saatchi & Saatchi, New York / Bronze Lion
Print & Publishing Lions
• Burger King / Burning Stores / Entrant: David, Miami / Grand Prix Campaign
• Gun By Gun / Adoption, Boat, Home / Entrant: DDB New York / Gold Lion Campaign
• Heinz / Pass The Heinz / Entrant: David, Miami / Sterling Cooper Draper Pryce, New York / Gold Lion
• Kiwi Quality Shoe Care / Portraits Completed / Entrant: Ogilvy & Mather, Chicago / Gold Lion Campaign
• The Ad Council / Kiss / Entrant: R/GA, New York / Gold Lion
• Heinz / Burger, Fries, Steak / Entrant: David, Miami / Sterling Cooper Draper Pryce, New York / Silver Lion Campaign
• Nutcase / Lion, Dragon, Octopus / Entrant: The Community, Miami / Silver Lion Campaign
• The Ad Council / Praying, Flag, Transgender, Face Paint / Entrant: R/GA, New York / Silver Lion Campaign
• Youth Ambassadors / Welcome To My Neighborhood / Entrant: VML, Kansas City / Silver Lion
• Altoids Mints / Enrique’s Tin, Esther’s Tin, Nikolas’s Tin / Entrant: Energy BBDO, Chicago / Bronze Lion Campaign
• Gun By Gun / Adoption, Boat, Home / Entrant: DDB New York / Bronze Lion Campaign
• Kiwi Quality Shoe Care / Portraits Completed / Entrant: Ogilvy & Mather, Chicago / Bronze Lion Campaign
• Michelin / Curved Road / Entrant: TBWA\Chiat\Day New York / Bronze Lion
• Snickers / Teen Ref, Bench Warmer / Entrant: BBDO New York / Bronze Lion Campaign
• Youth Ambassadors / Welcome To My Neighborhood / Entrant: VML, Kansas City / Bronze Lion
