After Trolling McDonald’s, Burger King’s App Was Downloaded 1 Million Times and Hit No. 1

And today BK is needling its rival again

Burger King's app soared to No. 1 on Apple's App Store after the launch of 'Whopper Detour.' Photo illustration: Dianna McDougall; Images via Burger King and Apple App Store

Sometimes, trolling pays.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."