Fernando Machado

Fernando Machado

Opinion Contributor
Fernando Machado is a global marketer with a passion for growing brands and businesses. Currently, as global CMO at Burger King, Fernando’s focus is infusing the brand with purpose, modernizing the design and inspiring the organization around brand development. With more than 120 Lions in Cannes (five GPs), 16 D&AD Yellow Pencils, one Grandy (McWhopper) and two Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth.

The Inside Story of the Burger King Campaign That Changed the Brand’s Entire Outlook on Marketing

Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI.