Molson Coors' CMO and DDB's Top Creative Forged a Partnership in Crisis—and Haven't Slowed Since

Michelle St. Jacques and Ari Weiss say their shared vision has fueled constant communication

Molson Coors’ chief marketing officer, Michelle St. Jacques, famously took the reins at the beer giant a day after Anheuser-Busch ran multiple Super Bowl ads blasting Miller and Coors for using corn syrup as a fermentation base in their beer—something that experts argue is irrelevant to the final product. It was amid the flurry of those first few days as CMO in 2019 that she met DDB Worldwide’s chief creative officer, Ari Weiss.