Leo Burnett Wins Lead Creative Duties on Coors Light as Brand 'Revamps Marketing Approach'

Publicis agency will collaborate with roster shops including DDB

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

MillerCoors has ended a three-month review by choosing Leo Burnett to lead creative on top-selling brand Coors Light.

According to a blog post and an email sent to the company’s distributors, operating managers and executives and contacts today on behalf of CMO Michelle St. Jacques, the Publicis agency will collaborate with other roster shops, including DDB, ICF Next and Leo Burnett Arc, to generate “breakthrough ideas to help the brand connect with consumers.”

The DDB network already worked with MillerCoors after DDB Chicago and adam&eveDDB landed the Miller Lite and Miller Genuine Draft brands in



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in