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MillerCoors has ended a three-month review by choosing Leo Burnett to lead creative on top-selling brand Coors Light.
According to a blog post and an email sent to the company’s distributors, operating managers and executives and contacts today on behalf of CMO Michelle St. Jacques, the Publicis agency will collaborate with other roster shops, including DDB, ICF Next and Leo Burnett Arc, to generate “breakthrough ideas to help the brand connect with consumers.”
The DDB network already worked with MillerCoors after DDB Chicago and adam&eveDDB landed the Miller Lite and Miller Genuine Draft brands in
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