The Big Game

Coors Can’t Run a Super Bowl Ad, So It’s Infiltrating Your Dreams Instead

Big Game-adjacent campaign attempts to use science to implant ads in your mind

Coors

By Patrick Kulp

January 27, 2021

One recent morning, Marcelo Pascoa, vp of global and North American marketing for Coors, woke up from some strange dreams with a vague feeling that it was time for a beer. The moment was not an occasion for worry.

Patrick Kulp
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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